Fue fundada en el siglo XIX (1821), cuando Frederick Worth mandaba baúles con un guardarropa completo a sus clientes y Vuitton era el fabricante de estos baúles y maletas. Empezaron a comprarle mucho ya que creo el baúl rectangular adaptándolo para que fuera más fácil de apilar y desplazar, además de ser impermeable. Muchos lo quisieron copiar pero el protegió su diseño con un patrón tipo tablero de ajedrez y un logotipo que decía, “Marca registrada L- Vuitton”. Después lo nombrarían experto en equipaje de viaje de Eugénie de Montijo, la esposa de Napoleón III.
Abre su propia tienda en 1854, Maison Louis Vuitton en Paris, y es cuando empieza a diseñar su propia colección de equipaje.
En 1892 tras la muerte de Vuitton, la empresa pasa a manos de su hijo George. Más tarde en 1896 presentarían el ya legendario bolso con el monograma que todos conocemos hasta la fecha, y así continuaran creando bolsos icónicos como el keepall (el antecesor de los totes). En 1897 se fusiona la empresa con el grupo Möet Hennessy formando así uno de los conglomerados de lujo más poderosos del mundo.
En 1997 la marca se amplia y lanza su línea de prêt-a-porter de mujer, Marc Jacobs fue contratado como director creativo, y le dio mucha personalidad y un enfoque comercial. Se queda a cargo de la marca por 13 años, y en el 2013 la deja, entrando Nicolas Ghesquière en su lugar.
Nicolas, es considerado uno de los diseñadores con gran habilidad en tailoring y con un pensamiento al futuro que hacen de sus diseños algo innovador por lo que al entrar a Louis Vuitton la ha llenado de energía y elevado en sus propuestas cada temporada, restaurando el alto lujo de la marca y posicionándolo en las principales de la industria.
No te pierdas la nueva colección A/W 16-17, seguro será otro éxito para la marca. Se presenta el 9 de marzo en la semana de la moda de París.
Aquí el video de la última campaña Prefall 2016, me encanta lo que ha hecho con la marca, de mis favoritas!
Louis Vuitton[:en]
Paris, France
It was founded in the XIX century (1821), when Frederick Worth used trunks for sending to his clients a complete wardrobe and Vuitton was the manufacturer of these and baggage. Everyone began to buy him a lot as he created the rectangular trunk adapting it for being easier of
stacking and offsetting, and also waterproof. Many wanted to copy his design but he protected it with a chessboard kind of pattern and a logo that said, “Registered trademark L-Vuitton”. Later he will be named travel luggage expert of Eugénie de Montijo, Napoleon III wife. He opened his first store in 1854, Maison Louis Vuitton in Paris and is when he started to design his own luggage collection.
In 1892 after the death of Vuitton, the company passes to his son George. Later on in 1896 they presented the legendary bag with the monogram we all know till now, and they will continue creating iconic bags like the keeper (the predecessor of totes). In 1897 they fusion the company with the group Möet Hennessy forming one of the luxury conglomerates more powerful of the world.
In 197 the brand expands and launched its ready to wear for women line, Marc Jacobs was hires as creative director and gave to the brand a lot of personality and a comercial approach. He was in charge of the brand for 13 years and in 2013 he leaves it, entering in his place Nicolas Ghesquière.
Nicolas is considered one of the designers with high ability in tailoring and a forward thinking that make his designs something innovative that’s why entering to Louis Vuitton has filled it with energy and re-elevated in his fashion proposals each season, restoring the high luxury of the brand placing it forefront of the industry.
Do not miss the new collection A/W 16-17, for sure another success for the brand. It presents on March 9th at the Paris fashion week.
Here the video of the last campaign Prefall 2016, loving what he is making with the brand, one of my favorites!
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