LORENA SARAVIA A/W 16-17

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Ciudad de México, México

Tuve la oportunidad de estar en la presentación de la nueva colección de esta diseñadora mexicana reconocida por crear piezas de un lujo minimal con estructuras que nos favorecen a todas, siendo de las pocas que han decidido presentarse fuera de Mercedes Benz Fashion Week esta temporada.

Cuenta con tres líneas, LS Basics, Ready to wear y Runway, las cuales están diseñadas de manera que puedas combinarlas para crear un estilo que pueda ser multifacético. Fue la ganadora de la primera edición de Who’s on next de Vogue en 2011, abriendo poco después su primera boutique en Masaryk, actualmente también se encuentra en Saks Fifth Avenue y otras boutiques multimarcas. Ha vestido a varios artistas como Ximena Sariñana, Leon Larregui, entre otros; hace poco se dio a conocer su más reciente colaboración con la marca de trajes de baño Zingara, en la cual sacará una colección cápsula que podrás encontrar en su boutique y en las tiendas de la marca el mes de mayo y un porcentaje de las ventas estará destinado a la lucha contra el cáncer de mama. Con gran talento y visión sigue creciendo no solo en el territorio nacional si no también internacionalmente con cada vez más puntos de venta.

Esta colección refleja perfectamente el ADN de la marca que muestra a una mujer contemporánea, con una paleta de color sobria y acentos en rojo, siluetas rectas, líneas fluidas, aberturas y una mezcla de transparencias y sólidos, así como diferentes pesos en las telas y asimetrías en piezas con cortos y largos, que dan esa sensación de poder, feminidad y sensualidad todo al mismo tiempo. Prendas con un estilo casual y fáciles de usar pero con propuesta es lo que hacen de esta marca algo diferente. Se añade por primera vez ropa masculina, siendo una pequeña probada de lo que esta por venir y la evolución que esta teniendo.

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LORENA SARAVIA 

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Mexico City, Mexico

I had the opportunity to be at the presentation of the new collection of this Mexican designer known for creating pieces of a minimal luxury with structures that fit us all perfectly,   being of the few who have decided to stand out of Mercedes Benz Fashion Week this season.

The brand has three lines, LS Basics, Ready to wear and Runway, which are designed so that you can combine them to create a style that can be multifaceted. She was the winner of the first edition of Who’s on next by Vogue in 2011, soon after she opened her first boutique in Masaryk, now also you can find it in Saks Fifth Avenue and other multi-brand boutiques. She has dressed several artists like Ximena Sarinana and Leon Larregui, among others; recently was unveiled her latest collaboration with the brand of swimwear Zingara, in which it will draw a capsule collection that you will find in her boutique and the brand stores in May and a percentage of sales will be devoted to the fight against breast cancer. With great talent and vision continues to grow not only in the country but also internationally with ever more points of sale.

This collection reflects perfectly the DNA of the brand showing a contemporary woman, with a sober color palette and accents in red, straight silhouettes, flowing lines, side openings and a mix of transparencies and solids, as well as different weights of fabrics and asymmetries in pieces with short and long lengths, that give the feeling of power, femininity and sensuality all at the same time. Garments with a casual style and easy to use but with proposal is what makes this brand something different. It is added for the first time menswear as a small taste of what is to come and the evolution that is taking.

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LORENA SARAVIA 

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